Coca-Cola AHL VIS
2014@ Tátil Design de Ideias
Coca-Cola wants to help young people to have a more active lifestyle and believes the teenager is stopped is because they have not found a physical activity that makes you happy. To From this insight, the Tatil was invited to build a visual language that connects with teens, helping them develop a healthier lifestyle and in turn, a happier life.
The solution found by Tatil emerged from a meeting with the adolescents themselves to better understand the teen universe and its visual repertoire and thus draw a language relevant to them. Illustrations iconic, vibrant palette, move with photos and an expressive typography invite teens find their stop to not sit still. Creating visual guidelines ensures consistent application of this language in different points of contact, such as packaging, billboards, website and television.
The solution found by Tatil emerged from a meeting with the adolescents themselves to better understand the teen universe and its visual repertoire and thus draw a language relevant to them. Illustrations iconic, vibrant palette, move with photos and an expressive typography invite teens find their stop to not sit still. Creating visual guidelines ensures consistent application of this language in different points of contact, such as packaging, billboards, website and television.
++ TATIL DESIGN DE IDEIAS
CEO
Fred Gelli
Creative Team
Ricardo Bezerra; Daniel Souza; Eduardo Paixão; Anderson Marcicano; Marlon Aymes; Marcelo Lopes
Account Management
Mariana Soccodato
CEO
Fred Gelli
Creative Team
Ricardo Bezerra; Daniel Souza; Eduardo Paixão; Anderson Marcicano; Marlon Aymes; Marcelo Lopes
Account Management
Mariana Soccodato
Animation produced by WMcCANN & Visorama
Daniel Souza © 2024.
All rights reserved.