Coca-Cola 2014 Mini Bottles

2013 • 2014
@ Tátil Design de Ideias

Do you remember those mini Coca-Cola bottles that created a real hype in the 80’s? They are back! Coca-Cola wanted to treat its consumers with a memorable gift for the FIFA World Cup 2014™ and Tátil’s challenge was to reinvent the mini-bottles that once captivated an entire generation. To hit the mark, new illustrations had to be created for the mini-bottle collection to ensure that this would be the most memorable promotional gift of the event.

Tátil turned to an art-inspired solution and we partnered with Speto, – the artist behind Coca-Cola’s VIS for the FIFA World Cup 2014 ™ – who then curated other Brazilian illustrators known for their young and contemporary artistic language.

We selected four artists, as well as Speto himself, to illustrate the 18 host-countries. Through a collaborative creative process, we cross-examined the cultural similarities between each country and each artist’s techniques to work out the perfect-match to represent each country. We then created the visual identity of the “Mini-Bottles from Around the World” campaign, which was based on a collectables theme, and rolled it out across various touch points, including: OOH, the fleet, and PoS.

Like in the 80’s, the new mini-bottles became an instant success and flew out the shelves; in just a little over a month of promotion they were out-of-stock nation-wide. An unforgettable project that defined yet another generation.