Globonews Prisma
2017@ Geometry Global (RJ)
Globonews, the largest news channel in Brazil, realized that it needed
to get closer to younger people besides its regular audience. But how could it
become something more than a news channel? It had to innovate in both content
and the way of transmitting it.
In partnership with channel’s team, we got to the "GloboNews Prisma" concept, a platform to connect people who are changing the world with issues that are shaping the future. The idea was to put together a festival-like event, with a program including lectures, round tables, workshops and even shows. It would take place simultaneously in several coworkings of São Paulo, besides the TV broadcast and content made available on-line.
The visual identity of Prisma was the starting point for its entire digital platform, as well as its scenography, signage and welcome kits. To complete, 6 graphic designers – who are entrepreneurs in different cities (Rio de Janeiro, São Paulo and London) – were invited to express their own points of view on the concept of the event. The result was a unique collection of posters that turned into an exhibition during the event, besides being used as scenography and communication.
The result of this initiative was quite expressive. With just one day, the event has completerly changed the channel image. More than five million people impacted by TV and +300,000 online, generating 98% of positive comments. The event was so successful that the second edition has already been scheduled for 2018.
In partnership with channel’s team, we got to the "GloboNews Prisma" concept, a platform to connect people who are changing the world with issues that are shaping the future. The idea was to put together a festival-like event, with a program including lectures, round tables, workshops and even shows. It would take place simultaneously in several coworkings of São Paulo, besides the TV broadcast and content made available on-line.
The visual identity of Prisma was the starting point for its entire digital platform, as well as its scenography, signage and welcome kits. To complete, 6 graphic designers – who are entrepreneurs in different cities (Rio de Janeiro, São Paulo and London) – were invited to express their own points of view on the concept of the event. The result was a unique collection of posters that turned into an exhibition during the event, besides being used as scenography and communication.
The result of this initiative was quite expressive. With just one day, the event has completerly changed the channel image. More than five million people impacted by TV and +300,000 online, generating 98% of positive comments. The event was so successful that the second edition has already been scheduled for 2018.
++ GEOMETRY GLOBAL (RJ)
Creative Director Ricardo Leme Lopes
Creative Team
Alexei Potemkin; Daniel Souza; João Miller; Leonardo Mangiavacchi; Luna Uaná; Fábio Maia; João Soares; Bernardo Medina; Laura Marques; Lydia Salgado; Anderson Roque; Gilmar Padrão
Account Management
Mirna Abaurre; Karla Ribeiro; Júlia Teykal; Camila Pesce
Guest Designers (Posters)
Angelo Bottino; Estúdio Relâmpago; Paloma Valls; Rejane Dal Bello; Thiago Lacaz
Awards
. Wave Festival
. Lusófonos de Criatividade
. Colunistas RJ
Creative Director Ricardo Leme Lopes
Creative Team
Alexei Potemkin; Daniel Souza; João Miller; Leonardo Mangiavacchi; Luna Uaná; Fábio Maia; João Soares; Bernardo Medina; Laura Marques; Lydia Salgado; Anderson Roque; Gilmar Padrão
Account Management
Mirna Abaurre; Karla Ribeiro; Júlia Teykal; Camila Pesce
Guest Designers (Posters)
Angelo Bottino; Estúdio Relâmpago; Paloma Valls; Rejane Dal Bello; Thiago Lacaz
Awards
. Wave Festival
. Lusófonos de Criatividade
. Colunistas RJ
Daniel Souza © 2024.
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