Hoegaarden VIS
2021 – 2022@ Tatil Design de Ideias
AB Inbev invited us to revitalise the global image of Hoegaarden, a brand with centuries of tradition that sought to update its presence in key markets.
Starting from the essence of a "Sublime Garden", the brand's symbolic universe, we delve into its iconography, respecting Hoegaarden’s history but elevating it with a contemporary touch. Using the product as the hero, we created a new inspiring garden where nature and ingredients merge into a unique narrative.
Updated illustrations, photography and typography create a cohesive and stimulating visual set. We rescued the iconic packaging illustrations, expanding Hoegaarden's visual universe to include the manufacturing process and garden elements.
With refined technique and close collaboration with the client, we develop a language that strengthens the brand's presence in all aspects.
In photography, we sought to reflect the aromas and flavours of each beer, exploring vibrant colours and natural elements to create an aspirational and impactful atmosphere that complemented the brand's new visual language.
Starting from the essence of a "Sublime Garden", the brand's symbolic universe, we delve into its iconography, respecting Hoegaarden’s history but elevating it with a contemporary touch. Using the product as the hero, we created a new inspiring garden where nature and ingredients merge into a unique narrative.
Updated illustrations, photography and typography create a cohesive and stimulating visual set. We rescued the iconic packaging illustrations, expanding Hoegaarden's visual universe to include the manufacturing process and garden elements.
With refined technique and close collaboration with the client, we develop a language that strengthens the brand's presence in all aspects.
In photography, we sought to reflect the aromas and flavours of each beer, exploring vibrant colours and natural elements to create an aspirational and impactful atmosphere that complemented the brand's new visual language.
++ TATIL DESIGN DE IDEIAS
Creative Director
Daniel Souza
Creative Team
Jade Aiello, Caio Reis, Mari Silva, Cesar Goes, Stephanye Parraga, João Augusto Zanin and Thalita Campbell
Planning
Juliana Barreto and Letizia Trannin
Production
Valeria Forte
Account Management
Juliana Gattaz and Thaiz Crepaldi
Photography
Doma
Illustrations
Steven Noble
Creative Director
Daniel Souza
Creative Team
Jade Aiello, Caio Reis, Mari Silva, Cesar Goes, Stephanye Parraga, João Augusto Zanin and Thalita Campbell
Planning
Juliana Barreto and Letizia Trannin
Production
Valeria Forte
Account Management
Juliana Gattaz and Thaiz Crepaldi
Photography
Doma
Illustrations
Steven Noble
Daniel Souza © 2024.
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