Ontier

@ Tatil Design de Ideias

Ontier is more than a multinational law firm—it’s a dynamic, forward-thinking partner that blends global expertise with deep local knowledge. As the firm expanded across continents, it needed a bold new identity that reflected its ability to navigate complexity and shape the future of legal consultancy.

Inspired by the transformative power of nature, the new design system is built around the spiral—a universal symbol of growth, rhythm, and evolution. This core element informs a flexible, ever-adapting visual language that mirrors Ontier’s ability to anticipate change and act swiftly.

From logo refinement to brand applications across stationery, environments, and digital platforms, every detail was crafted to reinforce Ontier’s presence as an expert, unconventional, and deeply committed partner. A custom-built creative tool generates infinite variations of motion and graphics, allowing the brand to evolve seamlessly across different markets and contexts.

This identity isn’t just a visual update—it’s a reflection of Ontier’s evolving role in the legal world. It brings clarity and adaptability to a complex global landscape, ensuring the brand remains as forward-thinking as the firm.