Coca-Cola FWC 2014 (VIS Rollout)
2014 • 2015@ Tátil Design de Ideias
On 2014 FIFA™ World Cup, the most awaited event of all the time by the Brazilians, Coca-Cola had a great challenge: how to communicate this important moment that is full of expectations. One year before the World Cup in a warm moment, Coca-Cola began presenting the communication to its consumers: this was not the FIFA™ World Cup of a nation or one player. That was the FIFA™ World Cup of everyone.
Tatil, as a Coca-Cola partner, accepted the challenge and sought solutions to this grand project. Using as a principal component the Coca-Cola brand and the VIS of 2014 FIFA™ World Cup, taking the concept to all points of contact with the consumers, packing, point of purchase and OOH media (out of home). All on an integrated way, bringing unity and consistency for the communication.
Tatil, as a Coca-Cola partner, accepted the challenge and sought solutions to this grand project. Using as a principal component the Coca-Cola brand and the VIS of 2014 FIFA™ World Cup, taking the concept to all points of contact with the consumers, packing, point of purchase and OOH media (out of home). All on an integrated way, bringing unity and consistency for the communication.
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