Powerade Rio2016 VIS
2015 • 2016@ Tátil Design de Ideias
Powerade, the official sports drink of the Rio 2016 Olympic Games™, wanted to establish a relevant and unique presence in the world’s most iconic event for high-performance and the transcending of limits. Together with the Coca-Cola Global Design team, Tátil embraced the challenge to create the brand’s Olympic VIS with the aim of strengthening its identity and equity.
We decided to place the brand at the center of the visual identity to convey the qualities of ‘transcending limits’ and ‘high-performance’ in a powerful, impactful and unique manner. From the letter R in Powerade, stems an expressive diagonal line that then extends into a multitude of layers, creating planes and spreading across space in a dynamic way. Expanding planes that represent the ability to ‘transcend limits’ and to ‘push further’, inspire compositions in which the brand, product, or athletes become the heroes of the visual identity.
We decided to place the brand at the center of the visual identity to convey the qualities of ‘transcending limits’ and ‘high-performance’ in a powerful, impactful and unique manner. From the letter R in Powerade, stems an expressive diagonal line that then extends into a multitude of layers, creating planes and spreading across space in a dynamic way. Expanding planes that represent the ability to ‘transcend limits’ and to ‘push further’, inspire compositions in which the brand, product, or athletes become the heroes of the visual identity.
++ TATIL DESIGN DE IDEIAS
CEO
Fred Gelli
Creative Team
Felipe Aguiar, Ricardo Bezerra, Roberta Gamboa, Ana Cunha; Daniel Souza, Rodrigo Bessa
Account Management
Mariana Soccodato
++ COCA-COLA DESIGN TEAM James Sommerville; Raphael Abreu; Cris Grether
CEO
Fred Gelli
Creative Team
Felipe Aguiar, Ricardo Bezerra, Roberta Gamboa, Ana Cunha; Daniel Souza, Rodrigo Bessa
Account Management
Mariana Soccodato
++ COCA-COLA DESIGN TEAM James Sommerville; Raphael Abreu; Cris Grether
Daniel Souza © 2024.
All rights reserved.