Coca-Cola Rio2016 VIS
2014 • 2015@ Tátil Design de Ideias
During the Rio de Janeiro 2016 Olympic Games Coca-Cola presented what would be its permanent signature for this and future games editions. Under the company’s Active Healthy Living communication platform, the signature should regard brand’s design principles and, more than anything, express the concept of movement.
In order to unite Coca-Cola, the concept of movement and Olympic Games in a unique and memorable way, the starting point were the two most iconic visual assets of the brand: Contour bottle and Dynamic Ribbon. Contour inspired the brand; the Dynamic Ribbon, the identity. From each of them stem the lines that form lanes, that embrace the Olympic sports, and that celebrate the Games in an endless, contagious infinite movement.
Beyond a powerful, impactful and unique brand, the result is a flexible identity system that responds to multiple touch points and enables for infinite forms of applications: ranging from print, to urban interventions, to conventional communication materials to environment design. All this is the result of a unique partnership between the teams of Tátil Design de Ideias, Cravo Ofício and the global Coca-Cola design team.
In order to unite Coca-Cola, the concept of movement and Olympic Games in a unique and memorable way, the starting point were the two most iconic visual assets of the brand: Contour bottle and Dynamic Ribbon. Contour inspired the brand; the Dynamic Ribbon, the identity. From each of them stem the lines that form lanes, that embrace the Olympic sports, and that celebrate the Games in an endless, contagious infinite movement.
Beyond a powerful, impactful and unique brand, the result is a flexible identity system that responds to multiple touch points and enables for infinite forms of applications: ranging from print, to urban interventions, to conventional communication materials to environment design. All this is the result of a unique partnership between the teams of Tátil Design de Ideias, Cravo Ofício and the global Coca-Cola design team.
++ TATIL DESIGN DE IDEIAS
CEO
Fred Gelli
Creative Team
Felipe Aguiar; Roberta Gamboa; Ricardo Bezerra; Ana Cunha; Daniel Souza; Leonardo Lopes; Marcelo Damn; Rodrigo Bessa
Account Management Mariana Soccodato
++ CRAVO OFÍCIO
Planning
Vivian Mayrink
Creative Team Lilian Racco; Patrícia Clarkson; Carol Peixoto; Rodrigo Borges
Account Management Eduarda Paternot
++ COCA-COLA DESIGN TEAM James Sommerville; Raphael Abreu; Cris Grether
CEO
Fred Gelli
Creative Team
Felipe Aguiar; Roberta Gamboa; Ricardo Bezerra; Ana Cunha; Daniel Souza; Leonardo Lopes; Marcelo Damn; Rodrigo Bessa
Account Management Mariana Soccodato
++ CRAVO OFÍCIO
Planning
Vivian Mayrink
Creative Team Lilian Racco; Patrícia Clarkson; Carol Peixoto; Rodrigo Borges
Account Management Eduarda Paternot
++ COCA-COLA DESIGN TEAM James Sommerville; Raphael Abreu; Cris Grether
Tátil Design de Ideias & Cravo Ofício © 2016.
Daniel Souza © 2024.
All rights reserved.